🌐 As we navigate a business landscape where 'corporate purpose' often resonates as a buzzword rather than a guiding principle, how can organizations embed this purpose into the core of their culture?

🔗 In our latest article for Harvard Business Review, co-authored with Rodolphe Durand, we delve into the actionable strategies and cultural transformations that set truly purpose-driven companies apart.

🌟 Leadership is a multi-level endeavour, with responsibilities ranging from the C-suite to the front lines. We explore how leaders across the spectrum can authentically embody purpose and align it with business performance, even when faced with tough, short-term trade-offs.

💡 Featuring insights from trailblazers like Netflix, LUSH, and Airbnb, our article showcases how these companies anchor their operations in purpose, turning aspirational values into everyday actions.

👥 For team members, the connection between their daily work and the company's overarching goals is vital. We highlight innovative practices from Atlassian and Spotify that empower employees to bring the corporate purpose to life in their daily tasks and decision-making.

🏅 Recognition and rewards are foundational in cultivating a purpose-driven culture. We discuss how organizations like Unilever are incorporating purpose into their incentive schemes, ensuring that their pursuit of sustainability and ethics translates into tangible employee actions.

🔄 Establishing a purpose-driven enterprise is an ongoing process, demanding unwavering commitment and flexibility. In our article, Rudy and I examine how a robust corporate purpose acts as a lever for market differentiation, stakeholder confidence, collaborative efficacy, and strategic agility.

🔍 Discover how we can move beyond paying lip service to purpose, and instead, foster an environment where purpose is the linchpin of all corporate activity.

🔗 The full article is available via this link: https://hbr.org/2023/11/how-leaders-can-create-a-purpose-driven-culture