Associate Professor of Strategy & Entrepreneurship

Bridging Academic Rigour with Real-World Impact

I help organisations and leaders navigate the complexities of sustainability, responsible business, and stakeholder management through research, advisory, and executive education.

Professor Ioannis Ioannou
Introduction

A leading voice on sustainability strategy and corporate responsibility

As Associate Professor at London Business School and Associate Editor of Management Science and the Strategic Management Journal, I combine rigorous academic research with practical insights for executives, boards, and investors navigating the transition to sustainable business models.

My work focuses on strategic sustainability integration, the investment implications of corporate responsibility, and what I call "aligned capitalism" — creating systems where market incentives support rather than undermine long-term value creation. With 20,000+ citations, I am among the world's top 0.1% most-cited researchers.

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Professor Ioannou

How Doubt Eats Truth From the Inside

On the slow erosion of truth infrastructure — the habits, standards, and trusted intermediaries that allow strangers to agree on what is real. How manufactured uncertainty corrodes the foundations of shared knowledge, and why protecting these systems matters more than ever.

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How Doubt Erodes Our Shared Reality — The 5-Stage Cycle of Erosion

Latest Thought Leadership

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Advisory Experience

Current

Sustainability Advisory Panel, Co-Chair Merck KGaA
Strategic Advisor SustainGRC
Senior Academic Advisor Evolution Ltd.
Advisory Council European Institute of Management and Finance
Expert Network — Sustainable Development World Economic Forum

Past

ESG Advisory Board DWS Group — €900bn AUM asset manager
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Sustainability Leadership and Corporate Responsibility

A 6-week online programme from London Business School that equips senior leaders and board members to navigate the sustainability transition and build responsible business strategies.

1,000+
Senior leaders enrolled
6 weeks
Self-paced learning
Learn More at LBS