Sustainability and CSR
A number of critical global trends, including the rising acute scarcity of natural resources, climate change and the massive demographic changes around the world, combined with increasing levels of income inequality and an unprecedented shift of middle-class consumption from the developed to the developing world, are radically shifting the world’s competitive landscape.
The winning Sustainable Organizations of the future will be the ones that acknowledge these tectonic shifts today, and are able to strategically and uniquely integrate such broader social and environmental issues into their business models, their corporate cultures and their strategies. They are the organizations that will be able to synergistically co-generate economic as well as social value, while remaining sustainable within their economic, their environmental and their social domains.
The emergence of Sustainable Organizations not only challenges but also redefines the role of the modern corporation in civil society and its contribution towards tackling the world’s biggest future challenges. It is therefore high time for bold, unique, innovative and sustainable business strategies and for rebuilding the trust between business and society.
Prof. Ioannis Ioannou