Prof. Ioannou opines on Apple’s Tax Debate, with Prof. C. Magelssen (LBS)

APPLE’S TAX DEBATE: GETTING TO THE CORE OF THE MATTER

The issue of corporate tax avoidance is often discussed in relative isolation, without really considering the efficiency and effectiveness those funds are used by governments or by the tax avoiding corporates. What “fair taxation” is, of course, may well be a philosophical discussion. Yet the recent EU decision about Apple’s tax ruling raises a number of questions that, in our view, have ramifications well beyond the domain of tax avoidance and competitiveness. These questions remain by and large unanswered in public discourse and hence, reveal large gaps in our broader understanding of tax policy and its societal implications.

First and foremost, we must ask ourselves whether we are overlooking the firm itself? For a complete understanding, we must consider the firm as a whole, as well as the multiple political environments surrounding it. Tax avoidance is an international issue, and as such it is not independent of politics. On the international stage, we are seeing a battle emerge between countries and institutions over the taxable income for multinationals. In terms of its current tax structure, both Ireland and the United States are contesting the EU ruling as a unilateral decision that affronts the multilateral efforts made by global countries to revise the international tax system.

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Biography

Professor Ioannou is a leading expert in sustainability leadership and corporate responsibility whose award-winning academic research provides valuable insights into the challenges and opportunities organizations face when developing sustainable business models. An Associate Professor at London Business School, his work focuses on strategic ESG integration and its implications for businesses and investors. He actively engages with leading companies, boards, and executives as a sought-after speaker, advisor, and author. Deeply involved with practice, he serves on advisory boards including the Sustainability Advisory Panel of Merck KGaA and the ESG Advisory Board of DWS Group. He is also a member of the World Economic Forum's Expert Network. Building on his experience advising organizations, he is interested in contributing further as a Non-Executive Director. His research is published in top journals, he is among the most cited scholars in his field, and he teaches popular courses on sustainability leadership and responsible business.

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