Prof. Ioannou opines on Apple’s Tax Debate, with Prof. C. Magelssen (LBS)


The issue of corporate tax avoidance is often discussed in relative isolation, without really considering the efficiency and effectiveness those funds are used by governments or by the tax avoiding corporates. What “fair taxation” is, of course, may well be a philosophical discussion. Yet the recent EU decision about Apple’s tax ruling raises a number of questions that, in our view, have ramifications well beyond the domain of tax avoidance and competitiveness. These questions remain by and large unanswered in public discourse and hence, reveal large gaps in our broader understanding of tax policy and its societal implications.

First and foremost, we must ask ourselves whether we are overlooking the firm itself? For a complete understanding, we must consider the firm as a whole, as well as the multiple political environments surrounding it. Tax avoidance is an international issue, and as such it is not independent of politics. On the international stage, we are seeing a battle emerge between countries and institutions over the taxable income for multinationals. In terms of its current tax structure, both Ireland and the United States are contesting the EU ruling as a unilateral decision that affronts the multilateral efforts made by global countries to revise the international tax system.

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My Research

I am a strategy scholar whose research focuses on Sustainability and Corporate Social Responsibility (CSR). More specifically, I seek to understand whether, how, and the extent to which the modern business organization contributes towards building a sustainable future. My academic work evolves around two main themes: a) understanding how investment analysts, and the public equity markets, perceive, evaluate and react to corporate engagement with, and integration of, environmental and social issues into strategy and b) understanding the multiple factors (e.g. institutional, regulatory, behavioural) that may affect, drive or hinder, the corporate decision to adopt environmentally and socially responsible strategies.

Upcoming Events

February 27, 2018

Prof. Ioannou will be speaking at LBS HR Strategy Forum

April 27, 2018

Prof. Ioannou will be speaking at ESMT's Sustainable Business RoundTable

May 24, 2018

Prof. Ioannou will be speaking at LBS's Private Equity Symposium