HRH Prince Charles cites our work on Sustainable Organisations

The Prince of Wales has told the pensions industry to use a longer-term investing approach or risk a "miserable future" for the next generation. He warned a National Association of Pension Funds' (NAPF) conference that the current focus on short term investing was "unfit for purpose". Prince Charles said the pensions industry was vital for the economy "now and in the future".

The NAPF said it was "pleased" he was "shining a light on these issues." Prince Charles cited "mounting evidence" from Harvard and London Business Schools showing that businesses willing to improve their approach to environmental and social challenges were more likely to deliver long-term returns.

The prince said investors had a "duty" to manage risks from rising populations, climate change and "unprecedented levels" of financial indebtedness, he said. He added: "I can only urge you to deploy your considerable human ingenuity to make that innovative and imaginative leap that the world so badly needs."

Full coverage plus the video message of HRH Prince Charles to NAPF can be found on the BBC website here.

Biography

Professor Ioannou is a leading expert in sustainability leadership and corporate responsibility whose award-winning academic research provides valuable insights into the challenges and opportunities organizations face when developing sustainable business models. An Associate Professor at London Business School, his work focuses on strategic ESG integration and its implications for businesses and investors. He actively engages with leading companies, boards, and executives as a sought-after speaker, advisor, and author. Deeply involved with practice, he serves on advisory boards including the Sustainability Advisory Panel of Merck KGaA and the ESG Advisory Board of DWS Group. He is also a member of the World Economic Forum's Expert Network. Building on his experience advising organizations, he is interested in contributing further as a Non-Executive Director. His research is published in top journals, he is among the most cited scholars in his field, and he teaches popular courses on sustainability leadership and responsible business.

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