Pretty Green! My new article in Business Strategy Review (BSR)

Greenwash has become a byword for the worst kind of sustainability strategy – all talk and no action. But have we thrown the baby out with the green bathwater? There may be some commercial value in talking up your sustainability plans, as long as genuine action follows, argues Ioannis Ioannou.

Full article available here.

My Research

I am a strategy scholar whose research focuses on Sustainability and Corporate Social Responsibility (CSR). More specifically, I seek to understand whether, how, and the extent to which the modern business organization contributes towards building a sustainable future. My academic work evolves around two main themes: a) understanding how investment analysts, and the public equity markets, perceive, evaluate and react to corporate engagement with, and integration of, environmental and social issues into strategy and b) understanding the multiple factors (e.g. institutional, regulatory, behavioural) that may affect, drive or hinder, the corporate decision to adopt environmentally and socially responsible strategies.

Upcoming Events

January 25, 2018

Prof. Ioannou will give a research seminar at the University of Leeds

March 1, 2018

Prof. Ioannou will be a visiting Professor at ESMT, in Berlin until June

April 23, 2018

Prof. Ioannou will be speaking at the 2018 European Pensions and Investments Summit